Marketing
Services
Market
Share - A study to identify development's total share of the
entire building market per town, market, product or per other
pre-determined set of criteria.
Competitive
Study - To evaluate development's
overall performance as it relates to it's closest competition.
Competitive advertising, pricing, brochures, signage, standard
features, sales personnel, target markets, sales, styles of homes,
models or sales centers and differential advantages are taken
into consideration. Competition comes in different forms. It may
be similar projects in the same town, similar projects outside
the immediate area and even different product lines.
Demographic
or Psychographic Data of Target
Markets
- Through Census and/or survey data,
demographic and/or psycho-graphic data is collected to identify
primary market's needs, desires, buying patterns and lifestyles.
Feasibility
Study - This study is completed
before a project is approved to determine the most feasible usage
of the property from a sales and marketing viewpoint taking into
consideration the hard costs of doing business.
Feasibility
Studies provide many benefits:
1. Expedite town approvals
2. Assist developer in obtaining financing
3. Provide a solid marketing foundation for building a
successful development
4. Assist developer in selling raw land or developed lots
to builders or buyers
5. Saves the developer/builder thousands and sometimes
hundreds of thousands of dollars by exchanging educated strategies
for uneducated guesswork.
Market
Analysis - This study is completed
on a project which has already been approved and is under construction
but, for whatever reason, is not meeting sales projections, or
if meeting projections, whereby the builder's team is looking
to maximize sales and profitability.
Marketing
Plan – The marketing
plan is designed based on some degree of formal research and outlines
the promotional and advertising methods to be used quarterly and
annually to attract “qualified” buyers on site. Outlines strategies
regarding lot pricing, design portfolio and pricing, specifications
and standard features, brochure materials, signage, advertising,
model, sales team, etc…which is critical to the overall success
and completion of the development.
Professional
On-Site Representation
– Builders can now benefit from having the Magellan® organization
manage their development(s) on a daily basis. Magellan® is
backed by over 23 years of experience specializing in the sales
and marketing of residential new construction and has a solid
reputation successfully selling new homes. Magellan's sales representatives
are highly trained and receive on-going training, coaching and
monitoring to ensure that on-site sales goals are met or exceeded.
Marketing
Maintenance Program - Weekly inventory
and traffic reports and surveys are gathered from on-site sales
representatives and monthly market reports are generated summarizing
traffic, sales and promotional activity. The marketing plan may
be modified, new strategies formulated and recommendations made
for the following month based on the results of current month's
report.
Sales
Evaluation – A “mystery”
shop is done on site by a trained professional to evaluate sales
personnel and/or the competition.
Newsletter
– “The Navigator”
monthly newsletter is designed to give developers, builders, lenders,
investors and on-site salespeople an update on the local homebuilding
market as well as national and local trends, economic forecasts,
legal, financial and product updates, sales techniques, architectural,
building, landscaping, interior design and marketing tips or more.
24-Hour
Hotline – Designed
for Magellan clientele under contract as well as for those building
and real estate professionals who have immediate concerns or questions
regarding the new home sales and/or building process.
Participation
in The New Home Explorer®
– Annual inclusion of your development(s) in a database to be
marketed proactively to the real estate and home-buying communities
as well as corporate and relocation markets.
