Who is Magellan?
Magellan Inc. is a full-service real estate brokerage and consulting
firm, dedicated to navigating real estate professionals and new
home buyers through the new home sales and building process.
In the early 1980’s, Kim Barrett, a licensed real estate
agent, recognized a need in the building community for qualified
market research and professional on-site sales representation
dedicated full-time to marketing new home developments. Backed
by over 23 years of experience, Magellan offers developers, builders,
on-site sales representatives and Realtors a menu of consulting,
training and coaching services, as well as referral programs.
With Magellan’s focus on new homes, the company understands
the needs of buyers and builders and the process that successfully
brings both parties together.
At Magellan, we continually promote the homebuilding industry
and the benefits of building so that building a new home becomes
a viable option for every buyer rather than a last alternative.
Why Magellan
was created?
• To offer builders and their reps specialized marketing
information relevant to residential new construction, targeting
appropriate buying markets to reduce the risk associated with
the development investment, maximize project sales, and enhance
profitability for the builder.
• To offer builders and their reps the opportunity
to understand their position or share in the housing marketplace.
• To offer builders and their reps the expertise to
compete effectively using their differential advantage and knowing
their competition.
• To offer builders and their reps insight as to the
type of product, pricing and promotional strategies, necessary
to implement, to insure a successful project.
• To offer on-site representatives training and coaching
services so that they can better serve their builder clientele
and effectively compete in the marketplace and a referral program
to provide representatives added commission dollars.
The Advantages of Marketing Research:
Well researched, analyzed and organized information gathered through
feasibility studies and market analyses can assist developers,
builders, private investors and financial institutions by helping
to:
Expedite town approvals.
Assist developers
in obtaining financing.
Provide a solid
marketing foundation for building a
successful development.
Assist developers
in selling raw land or developed lots
to builders or buyers.
Save developers/builders
thousands and sometimes
hundreds of thousands of dollars by exchanging educated
strategies for uneducated guesswork.
Marketing
and Consulting Services:
Market Share – A study to identify development’s
total share of the entire building market per town, market, product
or per other pre-determined set of criteria.
Competitive Study – To evaluate development’s
overall performance as it relates to it’s closest competition.
Competitive advertising, pricing, brochures, signage, standard
features, sales personnel, target markets, sales, styles of homes,
models or sales centers and differential advantages are taken
into consideration. Competition comes in different forms. It may
be similar projects in the same town, similar projects outside
the
immediate area and even different product lines.
Demographic or Psycho-graphic Data of Target Markets
– Through Census and/or survey data, demographic and/or
psycho-graphic data is collected to identify primary market’s
needs, desires, buying patterns and lifestyles.
Feasibility Study – This study is completed
before a project is approved to determine the most feasible usage
of the property from a sales and marketing viewpoint taking into
consideration the hard costs of doing business.
Market Analysis – This study is completed
on a project which has already been approved and is under construction
but, for whatever reason, is not meeting sales goals and objectives,
or if meeting sales projections, whereby the builder’s team
is looking to maximize sales and profitability.
Marketing Plan – The marketing plan is
designed based on some degree of formal research and outlines
the promotional and advertising methods to be used quarterly and
annually to attract “qualified” buyers on site. This
includes strategies regarding lot pricing, design portfolio and
pricing, specifications and standard features, brochure materials,
signage, advertising, model, sales team, etc…which is critical
to the overall success and completion of the development.
Marketing Maintenance Program – Weekly
inventory and traffic reports and surveys are gathered from on-site
sales representatives and monthly market reports are generated
summarizing traffic, sales and promotional activity. The marketing
plan may be modified, new strategies formulated and recommendations
made for the following month based on the results of current month’s
report.
Sales Evaluation – A “mystery”
shop is done on site by a trained professional to evaluate sales
personnel and/or the competition.
Sales
Training, Coaching and Consulting - Sales
training and support and referral programs are available to builders
and on-site salespeople as well as Realtors wishing to enter the
field of new construction.
Newsletter – “The Navigator”
quarterly newsletter is designed to give developers, builders,
lenders, investors, on-site salespeople and Realtors an update
on the local homebuilding market as well as national and local
trends, economic forecasts, legal, financial and product updates,
sales techniques, architectural, building, landscaping, interior
design and marketing tips or more.
24-Hour Hotline – Designed for Magellan
clientele under contract as well as for those building and real
estate professionals who have immediate concerns or questions
regarding the new home sales and/or building process.
Professional
Sales Representation - When an in-house operation is
not possible or effective, builders can benefit from having the
Magellan® organization manage their development(s) on a daily
basis and on-site representatives are invited to join the company.
Magellan® has experience specializing in the sales and marketing
of residential new construction and has a solid reputation successfully
selling new homes. Magellan’s sales representatives are
highly trained and receive on-going training, coaching and monitoring
to ensure that on-site sales goals are met or exceeded. We work
full-time to bring buyers to your development and bring you and
your product to the buying public.
What can Magellan offer Builders?
• Professionalism, Confidence, Experience and Loyalty
• Experienced, Licensed New Home Sales Representatives
• Analysis of the Quality and Informative Impact of
Current Marketing Materials and Sales Initiatives
• An Initial Marketing Plan
• Advertising and Promotional Campaign
• Assistance in Designing Marketing Materials
• Continuous Market Research
• The opportunity to "Ride the Wave" of
Magellan's marketing campaign to gain access to an additional
pool of qualified buyers
The New Home Explorer®:
What is The New Home Explorer®?
A copy written software program owned exclusively by Magellan®
containing a database of new home communities. Buyers are linked
to the builder, township, community, design, location and price
range that meets their specific criteria. This can be done in
the comfort of a buyer’s home or office in mere minutes.
Who
has access to this database?
Magellan's
new home buying clientele. Magellan® uncovers prospects through
advertising, direct mail, radio, television, publicity, home buying
seminars, our web site, Realtor referrals, corporate contacts
and more.
Getting
on board…
Participating
in The New Home Explorer® is easy. Simply take a few minutes
to fill out a Project/ Model form and sign a Complimentary Advertising
Agreement. Next, provide us with a front elevation and floor plan
of your model, a spec home or a plan you could build in your development.
Lastly, give us a copy of the site map showing current and future
sections and the lots which are still available.
Magellan®
will then download your information into The New Home Explorer®
database and expose your building information to hundreds of new
home buyers.
Staying
on board...
Magellan®
continually updates the database to ensure clients complete, accurate
and up-to-date building information. Each update requires only
a few minutes of your time.
When
Magellan brings buyers…
Magellan®
consultants work only with serious buyers. They understand the
sales and construction process and are highly trained to take
prospects from initial contact to contract quickly and easily.
Making
money only if you do…
There
is no charge for participation. There is never a charge for industry
promotion. When you sign a contract with one of our buyers, Magellan®
requires a simple commission split, just like any ordinary real
estate company. And that is a pretty fair price, considering how
extraordinary Magellan® is.
It's
Simple
It's
Effective
Participation
is Free
To learn more about the different
services provided by Magellan go to Description
of Services. For a "free" consultation to see if Magellan
is the right company to manage your sales, you can Contact
Us or call 1-877-SELL NEW.
